StepForth SEO News Blog - by Ross Dunn and Scott Van Achte

Warning: include(/home/socia16/public_html/news/headers/header_blog.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Press Releases.php on line 111

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/headers/header_blog.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Press Releases.php on line 111

StepForth SEO News Blog	>> Subscribe to the SEO Blog News Feed

Warning: include(/home/socia16/public_html/news/headers/blog_top_articles.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Press Releases.php on line 132

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/headers/blog_top_articles.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Press Releases.php on line 132

Thursday, February 26, 2009

Press Release - Ross Dunn, Young Entrepreneur of the Year Finalist

Written by Scott Van Achte and published at 2:24 PM

StepForth Web Marketing is excited and proud to announce that on Tuesday, Ross Dunn, StepForth Web Marketing CEO/Founder was named as one of two finalists in the 2009 Greater Victoria Chamber of Commerce Business Awards in the category of "Young Entrepreneur of the Year" (pdf).

The award "honours a business owner or founder under the age of 35 who has excelled in business; exemplified leadership and entrepreneurial skills; and demonstrated exceptional vision that has contributed to business success". The winner will be announced at the awards ceremony taking place April 21, 2009 at the Fairmont Empress.

Since 1997, StepForth Web Marketing has been a pioneer in helping shape the SEO community and an industry leader in providing professional, ethical web marketing and management services for a diverse range of local and international clients.
StepForth Web Marketing has formed a strong project team with considerable expertise in all the main areas necessary for website search engine placement and optimization. This includes market research, competitor analysis, keyword research, consultation, PPC management, in-house training, website analytics and multi-month SEO campaigns.

CEO/Founder Ross Dunn’s research, marketing articles and whitepapers are syndicated by numerous industry internet magazines. Ross is a sought after speaker, commentator, author and radio show host. He has also developed the critically acclaimed “6 Step Plan to Marketing Success” program.

For further information please contact us at press@stepforth.com or toll free 877-385-5526.

Labels: Press Releases, Ross Dunn, StepForth

Email this News Post: 2 Comments for this Post
This SEO News was posted by Scott Van Achte @ 2:24 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: Press Release - Ross Dunn, Young Entrepreneur of the Year Finalist

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Wednesday, January 28, 2009

Google and Yahoo - Q4 Financial Results

Written by Scott Van Achte and published at 10:11 AM

Fourth quarter financial results for 2008 are in at both Yahoo (pdf) and Google, and while Google still showed a sizable profit, the numbers show that 2009 may be a tough year for both search giants.

Yahoo
In Q4, Yahoo saw revenues down 1% compared to the same period, ringing in at $1,806 million. While revenues approaching $2 billion sounds good on the surface, when you take away the expenses and the dust settles, they were left with a net loss of more than $303 million!

2008 on the whole wasn’t a total loss for Yahoo. Their revenues finished with a 3 percent increase compared to 2007, at $7,209 million and an overall net income of over $424 million. This number is certainly reasonable, at least by my standards, but when you look at the huge loss in the 4th quarter alone, unless things get turned around, 2009 could show to be a tough year for Yahoo.

Google
Just like Yahoo, Google also took a hit in the fourth quarter of 2008, only their hit managed to remain on the plus side. Compared to the three quarters preceding (all over $1.2 billion) Q4 saw a net income of only $382 million.

While 2008 saw total revenues reach nearly $5 billion more than 2007, at $21.7 billion, Google’s net income for 2008 was nearly identical, only about $20 million more than 2007.

Labels: Google, Press Releases, Yahoo

Email this News Post: 1 Comments for this Post
This SEO News was posted by Scott Van Achte @ 10:11 AM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: Google and Yahoo - Q4 Financial Results

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Tuesday, December 09, 2008

StepForth to Offer Free PPC Account Review

Written by Scott Van Achte and published at 12:42 PM

FOR IMMEDIATE RELEASE

December 9, 2008

StepForth Web Marketing Announces Limited Time Offer for Free PPC Account Review

Save time and money with a FREE assessment of your Pay Per Click campaigns. Our PPC specialists will look at your paid marketing efforts to get a sense of overall performance and account management patterns. We will identify a number of key issues which, if focused upon would go a long way towards improving the long term value of your advertising spend.

Oftentimes companies dedicate individuals responsible for managing their online marketing. Although they may be on the right track, with a little guidance, a major long term improvement can be effected. Some topics that will be covered in our review could include: ad testing, landing page optimization, location targeting, keywords based on key performance values and content display.

Since 1997, StepForth Web Marketing Inc., a veteran web marketing company, has provided professional search engine placement and management services for a diverse range of local and international clients.

This is a limited time free review offer and no obligation required on your part. For immediate attention please contact us below.

"I knew my company's pay-per-click campaign could be more efficient so I contacted StepForth to improve its effectiveness. After applying their clear and detailed instructions I was happy to see the campaigns jump nearly 200% in efficiency."
-- Chris Johnson, Director of Marketing for Pegasus Associates Lighting.

StepForth Web Marketing Inc
Contact: Bill Stroll
bill@stepforth.com
www.stepforth.com
Toll free: 877-385-5526
Outside North America: 250-385-1190

Labels: Bill Stroll, Press Releases

Email this News Post: 0 Comments for this Post
This SEO News was posted by Scott Van Achte @ 12:42 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: StepForth to Offer Free PPC Account Review

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Tuesday, August 05, 2008

StepForth Celebrates it's 1000th SEO Blog Post

Written by Ross Dunn and published at 4:00 PM

Last year StepForth celebrated its 10th year anniversary as a company and today we get to celebrate another auspicious event; the 1000th post in the StepForth SEO Blog!

Since 2002 the StepForth staff has been writing newsletters, articles, and white papers which if totalled would accumulate to far more than 1000 pieces of content but the StepForth's SEO Blog's inaugural post was published on August 20th, 2003; "Yahoo and MSN Continue to Grab for Google's Gold" by our previous in-house writer Jim Hedger. Not long after, on August 27th I wrote an article about the advantages of having a blog called "A Marketing Tool that is Difficult to Ignore." I was pretty excited about the whole concept of blogging and the obvious marketing benefits inherent to the medium. But little did I know we would actually see the day where we would break the 1000 postings barrier.

It has taken me a while to tell the world about our little milestone because I was in the middle of dealing with a newborn (a milestone of a different kind) so the SEO Blog is now a bit past the 1000th post mark.

Since our website has no way of publicly presenting the number of postings here is a snapshot of our Blogger interface with the current posting count:

A screenshot of StepForth's blogger account showing the 1000 blog posting barrier had been broken!

Reflection is Inevitable
When thinking about how to write this post I quickly got lost in reflection when it occurred to me this was a great opportunity to ask our most active past and current authors what they felt about the SEO Blog. Let's start with our old friend Jim Hedger:

Ross Dunn: "Looking back what posts are you most proud of on the StepForth SEO Blog?"

Jim Hedger: "The posts surrounding the Florida Update, SARS Emergency, and the posts about that May 2005 Google patent are the ones I think I am most proud of. It's really hard to say. There were so many and it was such a heady time."

Ross Dunn: "Do you have anything you would like to add on this auspicious occasion? :-)"

Jim Hedger: "The StepForth SEO Blog is one of the most frequently read and cited blogs in the search marketing industry. It is the venue in which I learned I could write and one to which I feel an enormous sense of gratitude and loyalty. I owe it and StepForth my career, a debt I shall never forget and can only hope to one day repay. I am proud my name is associated with the history of the StepForth SEO Blog and very proud of StepForth's accomplishments over the years.

"Congratulations Ross. I'm not sure you realize the debt the SEO industry owes you and the amazing SEO shop you've built. StepForth has consistently provided reliable and honest information to a sector that is in constant evolution. One thousand posts later, you're still at it. I wish you several thousand more."

I am blushing! Jim is always very gracious (overly in this case I think) and I would like to thank him for his many years at StepForth and his continued promotion of our web marketing services. Jim - you rock!

It is now time for Scott Van Achte to get put on the spot; Scott is the Senior SEO at StepForth and an invaluable contributor to the StepForth SEO Blog.

Ross Dunn: "Of the posts you have contributed what post comes to mind as your fondest?"

Scott Van Achte and family

Scott Van Achte: "Over the last several years I have enjoyed contributing to the StepForth Blog. I am not sure I can pick a single favorite post, but one of my most recent posts, "How to Optimize for Google" has received quite a bit of positive feedback and attention, which is rewarding. I think my favorites would have to be those that provide information that is truly helpful for readers, although the most fun to write are the strange and unusual such as the "Boring / Google Lawsuit" or when Google successfully answered a question I had on the first try!"

Ross Dunn: "What would you like to say about this auspicious milestone?"

Scott Van Achte: "Its great to see that we have reached the 1000 mark for blog posts. Lately we have been putting much more effort into our news blog and its really starting to show. Having our resource reach this point with such a solid reader base is definitely make it an exciting milestone."

Ross Dunn: "In a year from now what do you think the StepForth Blog will be writing about?"

Scott Van Achte: "As we move forward into 2009 and beyond, I think the StepForth blog will only change in a minor way. We will likely still have all the same tutorial type articles, and latest search engine news, but we will probably have more content on areas such as social media and analytics. While we touch on these topics now, they will likely take up more of the spotlight into the future."

Now for My Two Bits

This is Ross Dunn and his new little boy Zander Dunn... born June 17th, 2008

To finish things off I would like to share the postings I wrote which I am most fond of:

The 10 Minute Optimization was a huge hit when it came out in 2003 and helped a number of our readers get the rankings they need... that always feels good. I put out the updated version in 2006 (linked above).
In the comments area of my Feb 2007 article "Yahoo Reinvents an Old Wheel: Paid Inclusion Gets a Facelift" Ask.com's then CEO, Jim Lanzone gave Yahoo a solid ribbing on the search engine's controversial re-introduction of paid inclusion. Not long after receiving his excellent and thorough comment I recreated it into a posting that felt very satisfying; "Ask.com's CEO Reconfirms His Opinions on Yahoo Paid Inclusion." After all, to this day I think paid inclusion should be a way of the past and it was wonderful to see someone with Jim's credibility stepping up and publicly criticizing Yahoo's questionable decisions... hmm Yahoo seems full of those are they not? ;-)

There are many more that come to mind but those articles above are definitely memorable. Other than articles, I think the most fun has come from working with a great team and experiencing the pros and cons that come with a readership; I had to learn quickly there was no way to make everyone happy.

Next Step... the 2000th Blog Posting
The StepForth SEO Blog has experienced a lot of wonderful growth over the years thanks to the talent and dedication of its writers and support staff so it does not seem a stretch to imagine a 2000th blog posting occurring sooner than later. All we need now is a new look and a fresh approach... after all, there is always room for improvement. On that note, this September StepForth will be starting its 11th year of business and in conjunction with that we will be launching our new website which will include a new blog format along with new services we have yet to post on our current site.

The future looks bright especially if the SEO Blog can keep the attention of readers like yourself; which we will continue to try hard to do. Thank you for your support! We look forward to serving you fresh unique content long into the future.

Note: We Publish Marketing News by Email Too!
If you would prefer to receive news from the SEO Blog via email you have two options. First is to subscribe to the SEO Blog's Daily Digest which will alert you of the day's postings in one email; subscribe using the form shown on the right hand of every SEO Blog page. The second is our popular Web Marketing Newsletter which we mail out approximately every two weeks; subscribe here.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

Labels: Press Releases, Ross Dunn, StepForth

Email this News Post: 0 Comments for this Post
This SEO News was posted by Ross Dunn @ 4:00 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: StepForth Celebrates it's 1000th SEO Blog Post

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Thursday, January 24, 2008

StepForth Article Nominated for SEMMY

Written by Ross Dunn and published at 11:13 AM

I am pleased to say, although I am a little late finding out, that my article "How Glossaries and FAQs Can Improve Search Engine Rankings" was nominated for a SEMMY (Search EMMY). I wish I had known sooner so that I could have spread the news earlier but just the same I feel honored; it is nice when work gets a little link love and additional attention.

By the way, Matt McGee deserves a big thanks. Creating the SEMMY's is a brilliant way to acknowledge all of the writers out there that work hard to produce quality content. Thank you for your hard work and vision.

Labels: Press Releases, Ross Dunn, StepForth

Email this News Post: 0 Comments for this Post
This SEO News was posted by Ross Dunn @ 11:13 AM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: StepForth Article Nominated for SEMMY

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Tuesday, December 11, 2007

Infospace and Yahoo Extend Partnership

Written by Scott Van Achte and published at 4:12 PM

According to a press release issued Tuesday morning, metasearch has signed a deal to extend its multi-year agreement with Yahoo, allowing them to continue displaying Yahoo text based advertising (Yahoo Search Marketing) and their organic web search results.

"Yahoo!'s unique partnership with InfoSpace provides an important opportunity for us to help connect advertisers with online audiences that use metasearch for their searching needs," said Dean Stackel, Senior Vice President Business Development for Corporate Partnerships. "This partnership is a key component of our broader strategy to enable advertisers to efficiently reach highly targeted - and therefore highly valuable - categories of Internet users.”

Infospace includes a number of branded sites including Dogpile, WebCrawler, and WebFetch. The exact terms of the agreement were not noted in the press release.

Labels: Press Releases, Scott Van Achte, Yahoo

Email this News Post: 0 Comments for this Post
This SEO News was posted by Scott Van Achte @ 4:12 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: Infospace and Yahoo Extend Partnership

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Friday, December 07, 2007

Google Forms Partnership with Florida

Written by Scott Van Achte and published at 2:59 PM

Google and the state of Florida are collaborating to implement new search features for Floridians, and really anyone looking for government services online, according to a press release issued Monday on Florida Governor, Charlie Crist's website.

This public-private partnership is an innovative way to improve the accessibility of state information for all Floridians," said Governor Crist. "I am grateful for this chance to join with Google to further develop Florida’s leadership in delivering open government services to the people of Florida. By empowering Floridians with the tools they need for easier access to state agency Web sites, we are allowing them to truly take ownership of state government"

This new partnership will allow Google to work with the state to gain access and index data otherwise not visible to the search giant. Much of the content searched for by users can not be reached by search engines due to the method used to store information within the database.

Labels: Google, Press Releases, Scott Van Achte

Email this News Post: 0 Comments for this Post
This SEO News was posted by Scott Van Achte @ 2:59 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: Google Forms Partnership with Florida

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Wednesday, October 10, 2007

15% Discount on WordTracker - Compliments of StepForth

Written by Ross Dunn and published at 12:37 PM

Wordtracker is a fantastic tool for researching keywords to prepare for an optimization campaign OR to compile an unbeatable list of top searched phrases for your pay-per-click campaign.

To that end, we would like to offer you a fantastic deal: 15% off a subscription to Wordtracker. The offer allows a 15% discount on one month or even one year and it includes a 30 day money back guarantee.

Just click on the link and insert the appropriate code below to get this special discount:

Monthly discount: us-affiliate-monthly-2007 (link)
Annual discount: us-affiliate-annual-2007 (link)

The offer expires October 31st, 2007. Enjoy your membership and thank you for reading the StepForth SEO Blog.

Labels: Press Releases, Ross Dunn, SEO News

Email this News Post: 0 Comments for this Post
This SEO News was posted by Ross Dunn @ 12:37 PM.

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Thursday, August 09, 2007

Press Release: DMA Accepts StepForth Whitepaper

Written by Ross Dunn and published at 10:16 AM

StepForth is proud to announce that after careful review The Direct Marketing Association, a recognized and respected resource for marketers, has accepted StepForth's white paper titled "Do it Yourself Social Media Marketing" into its approved marketing knowledge base.

The "Do it Yourself Social Media Marketing" white paper was written to educate business owners on the essentials methods required to harness the immense power of social media marketing.

Social media marketing is defined within the white paper as "a method of promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc)."

About The Direct Marketing Association
"The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100." quoted from "About the DMA"

About StepForth Web Marketing Inc.
StepForth Web Marketing Inc. is a web marketing agency that has provided Internet marketing services since 1997 and is a recognized leader in the online marketing industry. StepForth's web marketing services include: search engine optimization, pay per click campaign management, keyword and competitor research, website analytics and social media marketing plan creation.

Labels: Press Releases, Social Marketing, StepForth, Whitepapers

Email this News Post: 0 Comments for this Post
This SEO News was posted by Ross Dunn @ 10:16 AM.

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
07/01/2005 - 08/01/2005
08/01/2005 - 09/01/2005
09/01/2005 - 10/01/2005
10/01/2005 - 11/01/2005
11/01/2005 - 12/01/2005
12/01/2005 - 01/01/2006
01/01/2006 - 02/01/2006
02/01/2006 - 03/01/2006
03/01/2006 - 04/01/2006
04/01/2006 - 05/01/2006
05/01/2006 - 06/01/2006
06/01/2006 - 07/01/2006
07/01/2006 - 08/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
10/01/2006 - 11/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
05/01/2007 - 06/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
01/01/2008 - 02/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
04/01/2008 - 05/01/2008
05/01/2008 - 06/01/2008
06/01/2008 - 07/01/2008
07/01/2008 - 08/01/2008
08/01/2008 - 09/01/2008
09/01/2008 - 10/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
12/01/2008 - 01/01/2009
01/01/2009 - 02/01/2009
02/01/2009 - 03/01/2009
03/01/2009 - 04/01/2009
04/01/2009 - 05/01/2009

Warning: include(/home/socia16/public_html/news/menus/menu-blog-right.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Press Releases.php on line 952

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/menus/menu-blog-right.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Press Releases.php on line 952

SEO Blog Postings
by General Topic

» SEO
» SEO Answers
» SEO News
» SEO Tips

SEO Blog Postings
by Search Engine

» ASK
» Baidu
» Google
» Microsoft
» MSN
» Yahoo
» Other Engines

SEO Blog Postings
by Category

» AJAX
» Algorithms
» Analytics
» APIs
» Click Fraud
» Conferences
» Copywriting
» Directories
» E-Mail
» Fun Stuff
» Interviews
» Link Building
» Local Search
» Mobile Search
» New Tech
» Online Statistics
» Other News
» Paid Inclusion
» Pay-Per-Click
» SOAP
» Social Marketing
» StepForth Inc.
» Usability
» Video

SEO Blog Postings
by Author

» Ross Dunn
» Scott Van Achte
» Jim Hedger

Warning: include(/home/socia16/public_html/news/menus/menu-footer.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Press Releases.php on line 1046

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/menus/menu-footer.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Press Releases.php on line 1046

StepForth is a Member of the SEO Consultants Directory