StepForth SEO News Blog - by Ross Dunn and Scott Van Achte

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Tuesday, January 06, 2009

Big Brother’s Internet

Written by Brayden Reger and published at 4:20 PM

Whether it is for spreading propaganda to a nation’s populous - or suppressing it - governments have always sought to control new forms of media. From the printing press to the radio and the television, there has been the presence of political powers.

Today’s new media is, of course, the internet. And, it is the most potent form of media yet. However, though the internet's power to broadly and immediately reach an audience is unparalleled, it is far too large and complex a system to be controlled exclusively by just one group or entity.

Nevertheless, world governments still try to manipulate what they can; however they can.

Recently, the Chinese government has renewed its crusade against the evils of a free internet by placing more responsibility on search engines, like Google and Baidu. What the Chinese government wants is help purging porn and other forms of ‘thought crime’ from their citizens desktops. Moreover, China’s government even seeks to rehabilitate those afflicted with “Internet addiction”.

Meanwhile, following the air attacks on Gaza, the Israel Defense Forces have been releasing video footage of their attacks on Hamas militants by posting on YouTube and Twitter. The IDF claim their intentions are to use the videos to present their perspective, in the conflict, to the world.

Attempts by governments to control information or set boundaries by limiting access to particular content (or websites) have created unprecedented growth for social applications such as Facebook, which is growing by 600,000 users a day, and MySpace to provide an alternate forum for the masses. Who can say what 2009 will bring? May we all look to the future with a measure of enthusiasm and a degree of circumspection.

Labels: Baidu, Blogs, Brayden Reger, Facebook, Google, MySpace, Net Reality, Privacy, Social Marketing, StepForth

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This SEO News was posted by Brayden Reger @ 4:20 PM.

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Monday, September 15, 2008

Gold Medal with the help of Google

Written by Scott Van Achte and published at 2:46 PM

When poking into twitter earlier today I saw a post from Matt Cutts who had linked to an interesting TechCrunch article.

It seems that Kristin Armstrong used a GPS and Google Earth to help her train for her Gold Medal performance in Beijing last month.

During a trial in December of '07, Armstrong brought along her husband's GPS to capture elevation along the cycling route. She then took this information home and after exporting the GPS data into Google Earth was able to plot out a similar route in her home town of Boise. Having a close match to the course in terms of elevation and distance, gave Armstrong the ideal method of training, which, in the end allowed her to grasp that coveted Olympic gold medal!

Labels: Google, Net Reality, Scott Van Achte

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This SEO News was posted by Scott Van Achte @ 2:46 PM.

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Friday, August 29, 2008

Google Cows Point North

Written by Scott Van Achte and published at 11:03 AM

The Los Angeles Times reports German researchers, through the help of Google Earth, have discovered that 2 out of 3 cows point North.

Using Google Earth, the researchers studied more than 300 herds of cattle from around the world. Of the 8510 cows they observed, two thirds of them had aligned themselves to face magnetic north while grazing or resting.

This is the first discovery of large land mammals to have this built-in compass. Other animals such as birds and most bees have a similar trait to aid with migration.

So, if you ever find your self lost out at the farm, take a look at the near by cows to help guide you safely home.

Labels: Fun, Google, Net Reality, Scott Van Achte

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This SEO News was posted by Scott Van Achte @ 11:03 AM.

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Thursday, June 05, 2008

Google Earth offers 3D view of Disney World

Written by Scott Van Achte and published at 9:58 AM

As Google Earth advances, they have offered 3D views of several major cities and attractions world wide, but with the help of Disney providing intricate models, a 3D walk through has been created providing users with incredible detail in their virtual visit.

Information is made available on all of the parks 1500 attractions and contains videos and photos as well as booking details. Restaurant menus are also available for the many dining establishments at the theme park.

While currently the virtual tour only includes the outside of the parks buildings, a future update will allow visitors to see the inside of hotel rooms and enter the various attractions.

If you are interested in taking a break and viewing the 3D tour, ensure you have the latest version of Google earth and the "3D Buildings" layer is enabled, and perform a search for "Disney World". Clicking on any one of the colored Mickey Mouse logos, will get you started.

Labels: Fun, Google, Net Reality, Scott Van Achte

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This SEO News was posted by Scott Van Achte @ 9:58 AM.

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Thursday, April 03, 2008

A Net Reality - Cybercrime & Punishment

Written by Brayden Reger and published at 3:43 PM

The evolution of the internet is anything but dull. It is a precarious world that is subject to the influence of both devious and altruistic actions. Just like any human society, there is chaos and there is order. Yet, what makes the cyberworld so unique is the opportunity for people to come together that may never have done so by traditional networks. Through communication on different websites and blogs, individuals can discover new ways to make mischief or find assistance in solving crimes.

Recently, there have been some particularly interesting happenings in Internetville that I’d like to share with StepForth’s loyal blog readers. Top of the list is the now infamous Craig’s List Hoax; where a man’s property was raided by car loads of people who had read a false ad on the popular classifieds site that stated - “Everything must go”. At first, it was unclear who perpetrated this spiteful and sinister act. Theories did exist. But, now that the dust has settled it seems clear to authorities who was responsible. As it turns out, the hoax was simply a creative attempt by thieves to cover their tracks.

Another unusual story that’s been unfolding over the net this week is the WOW, You’re a Moron fiasco. A tale which began when the victim of a burglary posted on his personal blog what had happened to him. What makes this story so fascinating is the reactions some readers had to the mans plight. They felt they needed to help the victim, so they decided to aid in tracking down the culprits. One blogger - a man from the UK - did some sleuthing and called a suspect’s house; yet, he only spoke with the boy’s mother. Plus, there have been an endless barrage of angry gamers pouncing on the prime suspect’s Xbox Live account since the victim made it public. A discovery the victim made after being contacted by a kid claiming he had his loot and was willing to ransom it back.

So far, all but a TV have been returned.

Surprisingly, this week had other examples of social networks assisting in the pursuit of justice. Such is the case with a collector car thief being tracked down and arrested due to the efforts of angry car blog members.

Stories likes these make me wonder what sort of shenanigans or crime solving tactics will occur next. Certainly helps make the argument that anything is possible… on the internet.

Labels: Brayden Reger, Net Reality, Other News

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This SEO News was posted by Brayden Reger @ 3:43 PM.

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