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Tuesday, December 11, 2007

Free Teleseminar on EMail Marketing

Written by Ross Dunn and published at 11:59 AM

Marketing Sherpa is easily my favorite resource for reliable online marketing research. I have been a follower of this online resource for many years and it never fails to impress and educate me with its in-depth results.

Today I noticed that the Sherpa has announced a free teleseminar for December 19th where Sherpa Researchers Stefan Tornquist and Tim McAtee will be providing tips based on the results of their latest email marketing study.

I just received my confirmation for my signup. The seminar is titled: "Email 2008: Top 10 Research Findings and Practical Ways to Increase Email Performance."

I never know what kind of marketing gems I will learn from these seminars but I am looking forward to finding out. Email marketing is definitely a science and I have lots to learn.

Labels: EMail, Other News, Ross Dunn

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This SEO News was posted by Ross Dunn @ 11:59 AM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
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Wednesday, November 28, 2007

Obvious Email Spam is Still Successful

Written by Ross Dunn and published at 11:59 AM

This is an off-topic post that I felt could not be missed. The Register wrote today about a type of email spam that is extremely common and rather obvious BUT surprisingly it appears some Internet users are still falling for it. The article is worth the read if you have any concerns about what emails to read or not to read.

In Short
Emails that promise free games, windows security patches or updates, nude celebrity pictures, or anything that seems out of the ordinary should be deleted immediately.

A source in the Register article "recommends PC users do not open executable files attached to email messages from addresses they do not recognise or trust and to 'refrain from opening any message that purports to feature nude celebrities'."

So what is the big deal? After all it is just spam!? NO, when anyone opens this spam and clicks a link within it a malware program may be installed into the user's computer at which time the computer is added to a network of machines used to quietly send out even more SPAM. This type of attack is estimated to be responsible for up to 20% of the email SPAM we all receive today.

Please do your part and screen the email you open! In fact, I strongly recommend using a community-supported SPAM filtering program like Cloudmark Desktop (formerly Cloudmark SpamNet). Cloudmark costs only $3.40/mo. ($39.95/yr) and it does a great job of protecting my email from 95%+ of the 500-1000 SPAM I receive in a single day. My entire company has used Cloudmark to eliminate email SPAM for over 2 years and it has little or no error rate.

Sincerely, Ross Dunn, CEO
StepForth Web Marketing Inc.

Labels: EMail, Other News, Ross Dunn

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This SEO News was posted by Ross Dunn @ 11:59 AM.

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Friday, February 23, 2007

Email Newsletters - An Off Topic Post

Written by Ross Dunn and published at 1:52 PM

I have a lot to learn about sending out email newsletters so I constantly keep an eye out for interesting articles on this subject. Well here is one from Lyris that really spoke to me and I expect it will for many of you who are in the same position I am (a newbie).

Essentially the article boils down to one conclusion... using CSS in a newsletter is foolhardy. Why? Well apparently a large portion of email clients and web-based email portals (Hotmail, GMail) ignore CSS. Personally this is bewildering to me since CSS has been so widely adopted but I have long since learned that some things just don't make sense. As a result, any newsletter formatted with CSS may be entirely unreadable when viewed by an email client; which does not exactly bode well for the success of a CSS-driven newsletter.

Anyway, this is likely a very obvious fact to any of you with more than average experience with newsletters out there. But for those of you who are new to newsletter creation read this article and follow the advice: format the whole newsletter with inline HTML and you are off to the races. You can expect StepForth's SEO newsletter to be significantly better as a result of this simple change - all CSS has been removed and reformatted in HTML. I am now looking forward to seeing the first readable edition of the Step Forth Weekly Newsletter in GMail next week :-)

All the best this fine weekend - Ross Dunn

Labels: EMail, Ross Dunn

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