StepForth SEO News Blog - by Ross Dunn and Scott Van Achte

Warning: include(/home/socia16/public_html/news/headers/header_blog.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 99

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/headers/header_blog.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 99

StepForth SEO News Blog	>> Subscribe to the SEO Blog News Feed

Warning: include(/home/socia16/public_html/news/headers/blog_top_articles.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 120

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/headers/blog_top_articles.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 120

Friday, February 08, 2008

The Art of Competitor Analysis Discussed on WebmasterRadio.fm

Written by Ross Dunn and published at 1:09 PM

Yesterday I had the good fortune to be invited to speak on the Webcology Webmasterradio.FM radio show with Jim Hedger and Dave Davies about my experience with competitor analysis. The show was a part of a 10 part SEO series where experts in their select field of SEO are invited to discuss their artform. In my case I discussed some of the most interesting tactics involved in competitor analysis and some of the other tactics I didn't have space to cover in the companion article on competitor analysis in the WebProNews Expert's column.

Click here to listen to the radio show
(my interview starts about 15 minutes into the program)

Near the end of the interview, as a final touch, I asked a website analytics analyst by the name of Andres Galdames to come onto the show to discuss the other side of improving website visibility; using website analytics to improve performance of your site instead of focusing on a competitor. In addition, Andres and I touched on how analytics plays a major role in tracking the success of web promotion strategies implemented on a website as a result of a competitor analysis. We had more to discuss at this point but unfortunately Andres lost his connection to the radio show and Jim and Dave wrapped up the show.

All-in-all it was an exciting experience and I look forward to being invited again onto Webcology. A big thanks goes out to Jim Hedger and Dave Davies for the opportunity to discuss competitor analysis - a field I am so passionate about.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

Labels: Competitor Analysis, Interviews, Jim Hedger, Ross Dunn, StepForth, Tutorials

Email this News Post: 0 Comments for this Post
This SEO News was posted by Ross Dunn @ 1:09 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: The Art of Competitor Analysis Discussed on WebmasterRadio.fm

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Tuesday, January 22, 2008

Competitor Analysis for SEO - Ralph Wilson Interviews Ross Dunn

Written by Ross Dunn and published at 3:21 PM

Back in December I attended the PubCon conference in Las Vegas and I was fortunate enough to meet my friend and Internet celebrity Ralph Wilson for an interview. Ralph has me regularly contributing tutorials and articles to the SEO section of his popular Web Marketing Today website and decided to interview me for a feature video on the website. The competitor analysis interview turned out pretty well I think - thank you Ralph!

Labels: Competitor Analysis, Google, Interviews, PubCon, Ross Dunn, SEO Tips, Video

Email this News Post: 0 Comments for this Post
This SEO News was posted by Ross Dunn @ 3:21 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: Competitor Analysis for SEO - Ralph Wilson Interviews Ross Dunn

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

Friday, January 04, 2008

Competitor Analysis Discussion with WebProNews in Las Vegas

Written by Ross Dunn and published at 2:39 PM

The following interview was conducted at PubCon Las Vegas and it focused on StepForth competitor analysis/competitor intelligence services. In hindsight I didn't give much away in the terms of competitive analysis and frankly the interview could have gone better (what with the sun glare and a lil'memory loss). So feel free to view this and then follow it up with my notes below where I will provide a couple examples of the strategies/resources used in our basic and advanced competitor intelligence reports.

Additional Competitor Analysis Tips
We provide a listing of our recommended competitor research tools which Mike McDonald kindly previewed the link to but let me give you a few more tips... it is the least I can do if you watched my interview ;-)

Use Technorati to determine the networks that publish your competitors content. Often I identify some great sites that are more than happy to publish the material my client has... which in turn can build valuable links.
Use Compete.com (the one I forgot in the interview) to get a hint of the keywords your competitors may be focusing on and to gauge their success in each one. Please note, however, that I definitely do not recommend accepting everything from Compete.com as writ; accept it with a grain of salt because their intelligence network is far from flawless.
Use OptiLink to create a maximum list of backlinks for each competitor using Yahoo and have the system fetch PageRank and Alexa ratings. Then copy the results into Excel and then sort the results from highest Alexa rating to lowest first and then highest PR to lowest as the secondary sort rule . Now you will have the beginnings of a very useful list of likely respectable sites. Review each to determine which ones may accept your content/links as well.

Note: I sort by Alexa first because Google's paid-link PR penalty has caused many high quality resources to falsely look like low quality ones.

Here is more information on StepForth's SEO research services that focus on competitor analysis.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Celebrating 10 Years of Web Marketing Excellence

Labels: Competitor Analysis, Interviews, Ross Dunn, SEO Tips, Video

Email this News Post: 0 Comments for this Post
This SEO News was posted by Ross Dunn @ 2:39 PM.

ADD TO:

Blink

Del.icio.us

Digg

Furl

Google

Simpy

Spurl

Y! MyWeb

| Back to Top | Email Us Your Question |

08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
07/01/2005 - 08/01/2005
08/01/2005 - 09/01/2005
09/01/2005 - 10/01/2005
10/01/2005 - 11/01/2005
11/01/2005 - 12/01/2005
12/01/2005 - 01/01/2006
01/01/2006 - 02/01/2006
02/01/2006 - 03/01/2006
03/01/2006 - 04/01/2006
04/01/2006 - 05/01/2006
05/01/2006 - 06/01/2006
06/01/2006 - 07/01/2006
07/01/2006 - 08/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
10/01/2006 - 11/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
05/01/2007 - 06/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
01/01/2008 - 02/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
04/01/2008 - 05/01/2008
05/01/2008 - 06/01/2008
06/01/2008 - 07/01/2008
07/01/2008 - 08/01/2008
08/01/2008 - 09/01/2008
09/01/2008 - 10/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
12/01/2008 - 01/01/2009
01/01/2009 - 02/01/2009
02/01/2009 - 03/01/2009
03/01/2009 - 04/01/2009
04/01/2009 - 05/01/2009

Warning: include(/home/socia16/public_html/news/menus/menu-blog-right.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 546

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/menus/menu-blog-right.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 546

SEO Blog Postings
by General Topic

» SEO
» SEO Answers
» SEO News
» SEO Tips

SEO Blog Postings
by Search Engine

» ASK
» Baidu
» Google
» Microsoft
» MSN
» Yahoo
» Other Engines

SEO Blog Postings
by Category

» AJAX
» Algorithms
» Analytics
» APIs
» Click Fraud
» Conferences
» Copywriting
» Directories
» E-Mail
» Fun Stuff
» Interviews
» Link Building
» Local Search
» Mobile Search
» New Tech
» Online Statistics
» Other News
» Paid Inclusion
» Pay-Per-Click
» SOAP
» Social Marketing
» StepForth Inc.
» Usability
» Video

SEO Blog Postings
by Author

» Ross Dunn
» Scott Van Achte
» Jim Hedger

Warning: include(/home/socia16/public_html/news/menus/menu-footer.php) [function.include]: failed to open stream: No such file or directory in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 640

Warning: include() [function.include]: Failed opening '/home/socia16/public_html/news/menus/menu-footer.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/step1/public_html/news/blog/labels/Competitor Analysis.php on line 640

StepForth is a Member of the SEO Consultants Directory