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Thursday, July 17, 2008

Increase Your Conversions Up to 55%

Written by Ross Dunn and published at 3:47 PM

Marketing Sherpa is a company I have nothing but respect for due to their years of offering outstanding marketing handbooks and case studies.

Recently they updated one guide that just plain begged to be advertised - because it has the information that can increase your online conversions as much as 55%. The best part is this isn't any fluff... everything they say is backed up with hard proof based on case studies and test after test.

If you have a website that could use improved conversions (who doesn't ) check out the revised 2008 Landing Page Handbook without worrying about paying for something that won't work for you because they have a full money-back guarantee so if you don't like it send it back and get your money back. I wish everything could be that simple. Here is the info on the guide:

MarketingSherpa's Landing Page Handbook
-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

Risk-Free: 100% money-back guaranteed
In Stock Now - Ships in 24 hours
More Information

Read a LOT more info on their page HERE including outlines of the many reports and findings that you receive when you buy the handbook.

Sincerely,
Ross Dunn, CEO, StepForth Web Marketing Inc.

Labels: Online Statistics, Products, Web Marketing Tips

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This SEO News was posted by Ross Dunn @ 3:47 PM.

Copyright ©2006-2012, The SEO News Blog, StepForth SEO Services
View this Article Only: Increase Your Conversions Up to 55%

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Tuesday, July 15, 2008

To trust or not to trust...

Written by Timothy Rule and published at 1:38 PM

I've had people ask me why I dislike using Internet Explorer so much.

I suppose part of the reason for my distaste is the behaviour Microsoft has displayed in the past and present. Forcing the use of their software has never sat well with me, particularly when the software in question is always so full of holes. Internet Explorer is infamous for bugs, ranging from major security flaws to simple annoyances and everything in between.

I just don't trust software that has always had so many obvious as well as not so obvious problems.

The example below pretty much sums up my lack of faith and explains why I use an alternate browser whenever possible.

I like to install windows updates manually so I can see what I'm installing and only install what I think is absolutely necessary. Every time I do this, I get this same window popping up.

I can’t see a point to having a trusted sites list if I have to confirm this one every single time. It comes pre-installed on the Start Menu for Pete's sake!

Presumably the warning of the potential security risk here is that you are about to expose your system to more Microsoft software. :-D

Labels: Microsoft, Tim Rule

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This SEO News was posted by Timothy Rule @ 1:38 PM.

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Monday, July 14, 2008

Goodbye Windows Live Expo

Written by Scott Van Achte and published at 2:20 PM

I am not sure where I have been for the past two years, but today is the first time I have heard about Windows Live Expo - today is also the day I heard about its scheduled demise.

Apparently this classified ad platform was considered to be a major threat for Craigslist, and this month, on July 31, Microsoft will pull the plug and the classified service launched back in February of 2006.

Considering I work online and spend at least 8 hours a day sitting in front of my computer, for me to have never heard of Windows Live Expo, is probably a good indicator of why it was ultimately a failure - quite simply, Microsoft just didn’t do a very good job getting the word out.

Labels: Microsoft

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This SEO News was posted by Scott Van Achte @ 2:20 PM.

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Microsoft adCenter picks up the pace

Written by Timothy Rule and published at 7:33 AM

Last year, Microsoft adCenter introduced changes to their Ad ranking system for advertising in the US. This represented a shift towards a more Quality Based Ranking system, along the lines of what Google AdWords and Yahoo’s Panama already have in place.

It appears that this change is now expanding into more widespread coverage. On the adCenter blog on Wednesday, Microsoft announced the introduction of this system to the Canadian and UK markets.

While it may seem Microsoft is only playing “catch up” with this initiative, they have been busy making other improvements to their system as well.

Though still low on the totem pole for market share, Microsoft is forging ahead with a level of energy that would seem alien over in the Yahoo trenches. With projects such as the Excel addon, Desktop Editor and Analytics, Microsoft may give Google some real competition in the not too distant future.

A scan of the Yahoo blog yields a host of “how to” and “tips and tricks” posts, but nothing particularly significant in the way of badly needed innovation.

In fact the last significant improvement Yahoo has implemented was the change to minimum bids. While that has been handy for getting alerts when minimum bids are about to become too low, it’s not been the sort of improvement that painfully awkward interface really needs.

There is speculation that Microsoft is overtaking Yahoo’s position for paid traffic as well.

While I don’t know if this is indicative of anything, I have noticed a recent decrease in the number of impressions in our own Yahoo accounts. Unfortunately, the bid prices have not decreased as yet.

Labels: MSN, PPC, Tim Rule

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This SEO News was posted by Timothy Rule @ 7:33 AM.

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Thursday, July 10, 2008

Your Emails and Phones are Now Officially Tapped

Written by Ross Dunn and published at 4:24 PM

caption on image says - CAUTION Slippery Slope proudly brought to you by FISA

In a move that chills my bones yesterday George Bush attained congressional approval to make "a massive expansion of the Foreign Intelligence Surveillance Act" (FISA). This security upgrade provides FISA with "the power to order Google, AT&T and Yahoo to forward to the government all e-mails, phone calls and text messages where one party to the conversation is thought to be overseas." Source, Wired Blog Network.

So what does this mean to you? Obviously this is being done to catch terrorists and protect the American people... a noble pursuit without a doubt. Unfortunately, it also cuts off 3 vital methods of once private communication that journalists were able to utilize when researching stories using foreign contacts. After all, there is no way a journalist can feel comfortable connecting with a foreign source if they know the source is unprotected by journalistic confidentiality. As a result, a short time after the bill was passed the American Civil Liberties Union filed a lawsuit today challenging the constitutionality of the bill. More information on that is available in the Wired posting that alerted me to this travesty of privacy.

This all makes me wonder how much more biased the news will become when responsible journalists can't continue to police the government because their sources are too afraid to come forward. I don't know about you but I have always felt that uncensored journalism was one of the linchpins of free speech that made democratic societies possible.

Oh There's More! What About You and I?
Journalistic rights are one thing but what about my fellow Canadians that use Gmail or for that matter anyone outside of the USA using Gmail? Since we are foreign users of Gmail are all of our emails subject to inspection? I realize this whole line of questioning begs the question... "why... what do you have to hide?" Well I am sorry but that just doesn't hold water, we all have a right to privacy and this latest erosion of civil rights in America sets an Orwellian precedent and has international, long-term repercussions that just plain frighten me.

What do you have to say about this latest bill? I realize this is hot topic for many... in fact I would usually avoid the subject on our corporate blog but I feel it is just too important to shake off. I would love to hear views from our American and international readers on this.

Thanks, now I hand the pulpit to you.

Labels: Privacy, Rants, Ross Dunn

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This SEO News was posted by Ross Dunn @ 4:24 PM.