Online
Community Aids in Katrina Relief Efforts
By Jim Hedger, StepForth News Editor, StepForth Placement Inc.
September 7, 2005
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Along with our colleagues in other parts of the tech sector, the search
engine community is starting to respond to the devastation Hurricane Katrina
left along the northern Gulf coast. Several blogs, forums and search tools
have been redesigned, rewritten or refocused to aid in relief efforts. Google,
MSN, Yahoo, and Lycos have all announced the development and implementation
of tools to assist disaster victims and those who want to help.
Over the past few days, civic officials and police have stated that most
of what was New Orleans has been rendered uninhabitable. This condition
will not change after the waters are pushed back behind the belatedly reinforced
levies. Homes, business and pubic structures will need to be destroyed or
reinforced before a decontamination effort the likes of which has never
been contemplated in human history is undertaken. The city will not be livable
for months at best.
Refugees, who number in the hundreds of thousands, have lost their homes,
possessions and jobs. Everything was washed away, broken or contaminated.
There are few paying jobs in a city that no longer exists. The most romantic
city in North America has, for all purposes other than relief, simply ceased
to be.
Google has added a Katrina
filter to Google Maps that shows flood damage
in most parts of New Orleans. Reports earlier today said that 60% of the
city remained under water, down from the peak of 80% in the immediate aftermath
of the hurricane. Bill Kilday, a member of the Google Earth team, used the
GoogleBlog to explain how images provided by the NOAA were used to create
over 100 map overlays within 24-hours of the hurricane. Brave words aside,
nobody knows if the city can be rebuilt in its present location. Having
defied the elements for over two hundred years, the great city on the Mississippi
delta might ultimately be uninsurable.
The first concern is the health of survivors and reuniting families. During
the confusion of the first days, evacuees were sent to dozens of centers
in New Orleans and in nearby cities such as Houston, Baton Rouge and Atlanta.
Families were divided by urgent necessity and now have no way of contacting
their loved ones or friends. The Red Cross is using lists compiled by FEMA
and the Department of Homeland Security as the basis of a survivor database.
A FEMA press
release issued on Sunday states “Evacuees wishing to
inform loved ones of their location can register their name by clicking
on “Family Links Registry” on www.redcross.org or by calling
1 877-LOVED-1S (877-568-3317).”
Both Yahoo and Lycos are also working to provide lists and information
resources to Katrina Survivors and the millions around the world who are
interested in helping out. They also provide a great deal of news resources
culled from the mainstream media, discussion forums and blogs.
Yahoo is using its spidering and directory-sorting technologies to run
the Yahoo People Finder, a tool that scours every available survivor and
refugee lists with RSS-feeds to provide as up to the minute information
as possible.
Lycos is also spidering survivor lists, media sites and discussion forums
to provide a list of names of those impacted in one way or another by Katrina.
These lists can be lengthy so people searching them should use the FIND
option provided by both Internet Explorer and Firefox browsers.
Arguably the most successful blog of all time, Craiglist.org has lent the
weight of its massive popularity to providing lists of resources for Katrina
Survivors. Craigslist provides localized lists with information on finding
Lost Family and Friends, locating Temporary
Housing Resources and a Volunteer
Resource List for those who want to help out.
While not an official information site, Earthlink
Hurricane Help is meant
to help connect friends and family. Earthlink is one of the largest ISP
and web services firms in the states.
On the ground, relief was originally organized and provided on a grassroots
level. New Orleans based Hip-Hop artist Master P with wife Sonya Miller
emerged to organize the first significant relief effort in the TeamRescue
Mission.
TeamRescue, along with a number of other relief
organizations in the black community (list from NYC Pacifica Radio, WBAI.org) need immediate donations
of funds and material supplies. These groups are serving the hardest hit
survivors directly in their communities and are likely to get relief donations
to those who need them faster and much more efficiently than larger governmental
and NGO organizations have been able to.
When we think about helping out, we need to think far into the future.
Many who lived in the area will have absolutely nothing to move back to.
Homes, family and jobs were swept away. With schools to be closed for at
least a year, many are already relocating for good. A migration of hundreds
of thousands of people is underway.
Some large corporations like Walmart have announced that employees of stores
in affected areas will be able to find jobs within their organization wherever
they end up. For many though, the small and medium sized businesses and
the tourism trade that supported the city are gone. After reuniting with
family and friends, housing and employment will become the pressing concerns
for survivors.
The democratic leaning online political movement MoveOn.org provides two
databases for those who need or who can provide housing at HurricaneHousing.org.
This registry already includes tens of thousands of offers for temporary
housing all over the United States and is continuously updating. People
who can provide temporary or permanent housing can register and contact
people who need it in their area directly.
In the coming days, it is reasonable to expect the tech world will begin
to move its resources toward helping displaced people find work in their
new communities. It is also safe to assume the availability of jobs will
create migration threads across America as large groups move to where they
saw jobs were available. Perhaps access to instantly updating information
can help prevent the horrible social upheaval previous mass-migrations have
caused. Think Grapes of Wrath.
Already, the largest tech firms are working with the Red Cross to reestablish
communication channels between evacuation centers and throughout the area.
Wired
News reports that “Intel, Microsoft, Cisco Systems, SBC Communications,
Dell and others are working with the Red Cross to build voice and data communications
at hundreds of evacuation shelters, and link them together.” Most
large corporations are also matching employee relief donations dollar for
dollar. According to the Red Cross, over 75% of the $21 million it has received
in donations thus far has come from the Internet.
In New Orleans, two major tech firms have managed to keep up and running
from the upper floors of a skyscraper though supplies of diesel fuel for
their generator are limited. Again as reported by Wired, New Orleans ISP
and web hosting firm Zipa and a related firm, DirectNIC remained online
throughout the hurricane and still continue to provide hosting services.
Their Internet connection, a fiber line buried ten stories below the city,
survived the disaster intact.
Another way to help survivors is to keep them out of harms way. When disaster
strikes, predators come out of the woodwork to prey on people. A post at
Threadwatch titled “The
Good, the Bad and the Ugly”, points
out the sadly obvious, scammers are using this tragedy to phish for personal
information. It is vitally important that people be aware of the potential
for information theft, especially when trying to reunite with loved ones
or file for Federal relief funds.
Katrina is the second major test of the grassroots nature of the Internet
in a national disaster; one the community has risen to again. It is truly
amazing to see how many people want to help and the number of emerging resources
being posted across the web. In Washington State alone there are over 1500
offers of immediate housing resources at HurricaneHousing. As the human
cost of Katrina is yet to be known, the web community is starting to help
individuals move into the new situations they have been thrust into.
The real relief effort is going to take a long time. Every state in the
US is going to be effected by an influx of people needing housing and jobs.
The assistance will be provided primarily by those NGOs. There is a lot
of need at the grassroots level, much of which will need to be met by privately
generated funds.
Search marketers might want to think about lending their services to the
various NGOs in their area. A search marketing website, SEMCares.com offers
a list of projects SEMs can donate their time and talents to. It also invites
SEOs and SEMs to contact local organizations, donate their time and share
their experience after.
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