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SEO News Archive - 2004

Jump to the "Weekly Step Forth Archives" or the "News Post Archives"

News Post Archives
JANUARY TO JUNE 2004
JULY TO DECEMBER 2004

» Jan 09, 2004
PPC for Dummies - Part 2
PDF Version
Microsoft Word Version

» Jan 21, 2004
How to Optimize for Googe - Inktomi
PDF Version
Microsoft Word Version

» Feb 18, 2004
Yahoo Introduces Own Search Engine
PDF Version
Microsoft Word Version

» July 28, 2004
The Top 10 Worst SEO Tactics
PDF Version
Microsoft Word Version

» September 01, 2004
The Simple Way to Beat Your Competitors
PDF Version
Microsoft Word Version

» Nov 10, 2004
Organic SEO - Getting Started with Larger Sites
PDF Version
Microsoft Word Version

» December 01, 2004
Good Google - Writing for the most powerful robot in the world
PDF Version
Microsoft Word Version


The Weekly Step Forth Archives - Back to Top
JANUARY - JUNE 2004
JULY - DECEMBER 2004

January 7 ::
Winners and Losers of 2003 - Who's Hot in 2004

» Yahoo!'s New Directions
» End of Free Listings?
» The Best Florida
Update Analysis Yet!
» Client Spotlight - Admiral Inn, Victoria Hotel
» Weekly Tip: Grokker Provides Insight into the Future of Search
» Bill Gates Foundation Donates Millions to the University of Manitoba

January 14 ::
Search Engine Wars Keep Google and Yahoo Going

» Yahoo! YellowPages :: Verisign Radio Frequency Tag Contract
» Client Spotlight - Cafe-Tables - Granite Cafe and Restaurant Tables
» Weekly Tip: Improving Your Image on Google
» Cellphones Ringtones Account for 10% of Music Industry Revenues

January 21 ::
How to Optimize Your Website for Both Google & Inktomi

» Major Player Update: Google Email :: MSN Shift to Inktomi
» Client Spotlight - Greg Golden - San Francisco Office Leasing
» Weekly Tip: Smaller, (2nd Tier) PPC Search Tools
» Franken Foods - Farmers Vs. Monsanto & Cloned Cows Vs. Sanity

January 28 ::
Google Gives the World a Shake, Again

» Google's IPO Will BRB :: MSN Toolbar
» Client Spotlight - WeDoHosting - Webhosting Canada
» Weekly Tip: Knowledge = Power - Do you know how site users are acting?
» Email Virus Attack - We have seen the enemy and s/he is us

February 04 ::
Search Engine Wars: MSN + Google = Netscape

» Yahoo Politics/Music :: Google Legal Battle Threatens SERPs
» Client Spotlight - Physician Employment
» Weekly Tip: Searchers using more complex terms :: Linux / Mac OS
» Janet Jackson's Flash is #1 search query!

February 11 ::
Shake-Up Time (Again) - Google Ranking and Link Analysis

» AdSense Nonsense :: Microsoft Update :: Yahoo Ink
» Client Spotlight - Maharishi University of Management
» Weekly Tip: Using Whois Data to Know Where Your Domain has Been
» Google can hurt you? Cyber appliances attack!

February 18 ::
Yahoo Introduces Its Own Search Engine!

» Google Looking Good Again :: MY-MSN NewsFeed
» Client Spotlight - Hole In One Insurance - Million Dollar Shootouts
» Weekly Tip: Optimum Balance of Organic Marketing and Ad Marketing
» Apple Running in the Black, No Debt for First Time in a Decade!

February 25 ::
New Trends in Search Engines and SEO

» Nielsen Net Ratings / Ask Jeeves is more relevant
» Pay-Per-Click Tip - First Place is Not Always the Most Cost Effective Placement
» Client Spotlight - Inns En Route - Inns of Spain
» Weekly Tip: Marketing in Discussion Forums
» Now that Apple is in the black, they cause Eminem to see red

March 03 ::
Yahoo! Introduces Paid-Inclusion Program

» The AskJeeves Exclusive
» Pay-Per-Click Tip - Overture vs. Yahoo for Small Business Budgets
» Client Spotlight - Parris Concierge - Toronto Concierge Services
» Weekly Tip: Write it well and they will come...
» Google Brain Implants?

March 10 ::
Seach Engine Marketing Campaign Planning

» Ask Jeeves :: Chinese Search Tools - Acquisition Targets?
» Pay-Per-Click Tip - Norton Renders AdWords Advertising Useless
» Client Spotlight - OnPoint Marketing and promotions
» Weekly Tip: High PageRank Links
» German Student Arrested for Power Stealing

March 17 ::
Google and Yahoo :: What works well and what won't

» Google looks local :: MSN inks new LookSmart deal
» Pay-Per-Click Tip - Is Google AdWords Right for a New Online Business?
» Client Spotlight - Platt College :: Training for a Successful Future
» Weekly Tip: The Google Basket
» Greedy investors fall for fraud around Google IPO

March 24 ::
STABILITY! For Now at Least...

» Microsoft Feels the Teeth of the EU's Judicial System
» Pay-Per-Click Tip - What is a strong click through rate?
» Client Spotlight - Avianation - Pilot Jobs and Aviation Careers
» Weekly Tip: How To Set A Table For Company
» Goofy Guy Goes to Jail for trying to Extort Google

March 31 ::
End of 1st Quarter Report: Big 3 Draw from Same Playbook

» Google Shows Some Stripes... 'Micro'-Style
» Link-Building Tip: A Few Tips on Reciprocal Linking
» Client Spotlight - Eclipse Online - Crystal and Glass Awards
» Weekly Tip: The Missing Link
» AOL Sues Spammer - Gets Porsche - Gives Porsche Away

April 07 ::
We Bet it won't be Found on Google or Yahoo...

» Is Google Getting "evil" with Gmail? :: Yahoo's First Quarter
» AdWords Update
» Client Spotlight - Chiro-Plus :: Orange County Chiropractic Clinic
» Weekly Tip: From Each According To Their Abilities …
» AOL Sues Spammer - Read the Fine Print before you Cash the Cheque

April 14 ::
Google to Allow Bidding on Trademarked Names

» Hitting the Fan, Again & Again - A Gmail Update
» What is the Benefit of Professional PPC Management?
» Client Spotlight - Bluebrain Multimedia - 3D Animation Studio
» Weekly Tip: Sales vs. Marketing
» If you build it, not only will they come, they'll find embarrassing stuff

April 21 ::
Search, the Financial Frontier :: Planning Search Budgets

» Insight into the Future of the Growing AskJeeves Empire
» PPC Keyword Research for AdWords and Overture
» Client Spotlight - Ames Supply Company
» Weekly Tip: How Much Is that Doggie In The Window?
» Read the Fine Print People - Another Billing Scam Goes to Court

April 28 ::
Lycos for Sale - Remember the Past, Plan for the Future

» Ask Jeeves Experiences the Butterfly Effect
» PPC for Local Brick and Mortar?
» Client Spotlight - NewSchool of Architecture and Design
» Weekly Tip: Spider Food
» Guy in a Dress should consider an IPO

May 05 ::
Search Engine Optimization and Dynamic Technologies

» MSN and HotMail Use Innovative System to Kill Spam
» Are your Clicks for real?
» Client Spotlight - South Pacific Holiday Escape
» Weekly Tip: A Journey Of A Thousand Miles …
» Broken Record Execs

May 12 ::
HOT Off the Press! The Search Engine Strategies Conference

» AOL’s Future Gets Brighter
» Google Counting Tracked Links?
» Client Spotlight - Ripple Rock Retreat - Campbell River Spa
» Weekly Tip: Pick Your Battles
» 18 Year Old Responsible for Sasser Worm

May 19 ::
Worlds 1st Accessible Search Engine - YouSearched.Com

» Google Going Toe To Toe with Microsoft and Yahoo
» Google and Image Ads
» Client Spotlight - Simple Term Insurance - Affordable Term Life Insurance
» Weekly Tip: Big Nets Catch Many Fish
» Who Wrote Linux? US Think tank says it wasn't Linus...

May 26 ::
Google Losing IT's Cool?

» Scientifically Speaking, They're all good
» Scott got married and is on his honeymoon
» Client Spotlight - Slopeside Properties - Whistler Accommodation
» Weekly Tip: Just The Stats Ma'am
» US to Welcome Canadian Pharmaceuticals = Shortages in Canada?

June 02 ::
The Difference between Paid and Organic Listings

» Google Update Underway :: Jeeves Speaks!
» Scott Van Achte is still on his honeymoon
» Client Spotlight - MJ Gift Baskets
» Weekly Tip: Ah-ha! A Way To "Enhance" Your Traffic
» D-Day Memorials :: June 6, 1944 - June 6, 2004 :: Lest We Forget

June 09 ::
How Does One Play Smart with the Big Three? Ask Jeeves...

» Google - Trouble on the Horizon (with a capital T)
» Don't get scammed when buying links
» Client Spotlight - American General Contracting - Amgencon.Com
» Weekly Tip: "Enhance" Your Traffic - Even More
» One Royal Pain in the ATM

June 16 ::
SEO Technique Update - Google/Yahoo/Ask

» Yahoo Email Upgrade :: DNS Attack Downs Big 3
» PPC for Pennies – goClick great alternative to Google
» Client Spotlight - Reitmans Celebration :: Special Order Dresses
» Weekly Tip: Tools Of The Trade
» Old News is Good News

June 23 ::
Google Update - IPO, SERPS, Open & Outsourcing, GMAIL

» Yahoo China :: Find.COM :: Jeeves Beefs Up
» Never Turn Down a Link… Almost
» Client Spotlight - Art on Eggs :: Decorative Eggs
» Weekly Tip: More Cool Tools
» Google Results DO NOT Assist Dismal or Lazy Journalism

June 30 ::
Traffic Power Class Action - Spammed I am man...

» Yahoo Challenges Google :: MSN Search :: Apple's Tiger
» New Changes from Google and Overture
» Client Spotlight - Mediterranean Flavours - Mediterranean Food Pyramid
» Weekly Tip: Paid Placement On The Natural Engines
» Can-Spam Act seems to mean I CAN SPAM

 

 

July 7 ::
Paid Inclusion Going the Way of the Dodo

» MSN Search Engine :: Copyscape , Plagiarists Beware
» Pay Per Click Keeps Growing
» Client Spotlight - Front Row USA - Concert Tickets
» Weekly Tip: Dave Davies has left the building... (reprint from last week)
» Name that Lawyer - American Blind Revisited

July 14 ::
Mid-Summer :: It's the Most Wonderful Time of the Year

» Ask Moves to Oakland :: Google Going Multimedia
» One Simple but Useful Trick
» Client Spotlight - Flowers Victoria
» BILL’S BARK: Bill Stroll Joins StepForth Placement
» Before I send the money, could you please stand on your head?

July 21 ::
Anatomy of a Search Engine Placement Campaign

» Ask Jeeves about Selling :: Google, Yahoo Updates
» Protecting against Click Fraud
» Client Spotlight - Digital Camera Campus
» BILL’S BARK: Know and Understand the Rules of the Game
» Registrations? We don't need no stinkin' registrations...

July 28 ::
The Top 10 Worst SEO Tactics

» Lycos Sold :: Google IPO :: My Doom Shutters Search
» Descriptive Descriptions Deliver
» Client Spotlight - St. Michaels University Collage - Victoria BC
» BILL’S BARK: Who Says You Can't Get Something Worthwhile for Free
» CopyScape + 5 Minutes = Busted Plagiarists & Better Business

Aug 04 ::
5 Difficult Technologies or Techniques for SEOs

» Google IPO Registration :: Ask Jeeves Local
» Local Targeting with PPC
» Client Spotlight - Quiltworks Online - Wholesaling Quilting Notions
» BILL’S BARK: ABC TO XYZ - Quick Answers to Readers' Questions
» Jib-Jab Was Made for You and Me

Aug 11 ::
Thoughts on Google's IPO

» Yahoo goes Anti-Spy :: Cuban's Ice Rocket
» How to Increase Content When You Have Nothing Left to Say.
» Client Spotlight - Humboldt House Bed and Breakfast
» BILL’S BARK: ABC to XYZ Cont'd - Quick Responses to Readers' Questions
» Cyber Vigilantes.. The Good or the Bad, All are Ugly

Aug 18 ::
Google to Lose Gmail - Yahoo Sells Domains - Ask Goes Famous

» Relevance and Link building
» Client Spotlight - Young Entrepreneurs Association
» Head Space for Rent

Aug 25 ::
$5 Million Free from Tygo - AdWords removed from Blogger

» Quick Tip - Starting Point for SEO
» Client Spotlight - Cajun Chess - Chess Sets
» BILL’S BARK: Hello 411? ... Information Please. Can I have a listing for ...?
» JibJab Update – Ludlow Music drops cease and desist

September 01 ::
The Simple Way to Beat your Competitors

» Yahoo Sells Google Shares, LookSmart Partners with HighBeam, Ask Enters Japan
» Weekly Tip - Targeting with Modifiers
» Client Spotlight - Prince of Whales Whale Watching
» BILL’S BARK: Table Those Frames
» Outsourced Drive-Thru at McDonalds?

September 08 ::
Technology to Drive Changes in Search Engine Marketing
» Google Turns 6 - Yahoo Travel Search - Phrase Thesaurus
» Weekly Tip - Do you need a GPS to navigate your site?
» Client Spotlight - Smokers Insurance
» BILL’S BARK: How to Smile when you are being Audited
» Threat to Encryption Technologies

September 15 ::
Search Engines Can See the Movies – Macromedia FLASH SDK

» Is It Really A9 Out of 10?
» Client Spotlight - Long Distance with International Telnet
» BILL’S BARK: Even if you are on the right track, you will still get run over if you just sit there

September 22 ::
Paid Contextual Advertising Driving Search Towards Personalization

» Should Google Be Controlled by Government?
» Bloggers call Dan, News at 11

September 29 ::
Google Growing – An Update on Google

» Insight into Microsoft's Battle Plans
» BILL’S BARK: Website Reviews and Common SEO Misconceptions
» A funny thing happened on the way to the edge of outer space today...

October 06 ::
Algo Update? Don't Panic

» MSN Preview and 4 New Search Engines
» Get Unplugged

October 13::
Local Search - Yahoo Local and Google Local

» Beware Precedent
» Client Spotlight - Gilbert American - Custom T-Shirts
» He Will Always be Superman

October 20::
Client communications as a ranking technique: Blogs, Newsletters and SEO

» Ask Jeeves Shows You The Way - Google Desktop Search
» Client Spotlight - Premier Holidays - Canary Island Villas
» Great Christmas Gift Ideas Courtesy of EBay!

October 27::
Client Communications as Ranking Tools - Blogs

» Google Buys Keyhole – Local Search from Space
» Client Spotlight - Columbia Fire and Safety, Survival Kits
» Halloween... The only time the oldest industry can be "celebrated"

November 03::
Prepping for localized and personalized results

» Yahoo Updates
» Client Spotlight - Jim Russell Driving School
» Bill's Bark: Leaving a Positive and Lasting Impression on Your Website
» Accessiblity For All is as Close as the Tip of Your Nose

November 10::
MSN Search Launches Tomorrow

» Organic SEO - Getting Started with Larger Sites
» Client Spotlight - Time Inc. Interactive
» Urban Legents Revealed

November 17::
Florida Update Plus One - The Year Google Grew Up

» StepForth Quick Tip of the Week : Link Building 101
» Client Spotlight - CMC Espresso - Espresso Carts
» Bill's Bark: How to leapfrog your competition - The 1% solution
» The 100K Virgin Faced Cheese Sandwich

November 24::
Yahoo's Spider Slurp

» Google Scholar Unveiled
» Client Spotlight - Blue Bell Inn - Fort Nelson Motel
» How do you manage your SPAM email?

December 01::
Good Google - Writing for the most powerful robot in the world

» MSN to introduce new Blogging Tool
» Client Spotlight - Plasma Television UK
» Turning the Tables on Spammers - Lycos Europe D-o-S Screensaver

December 08::
MSNBot - Searching for ways to make Redmond rise again

» Ad Copy Important for PPC
» Link Building 101 - Part 2 - Understanding Relevancy
» Major Player Updates: Multiple Search Engine Universe
» Client Spotlight - Jolly Rogers - Vancouver Island Fishing Charters
» Take off eh? Wayne Gretzky was Canada's first Prime Minister

December 15::
2004 - A Year of Search in Review

» Major Player Updates: MSN Desktop and the Lycos50
» Client Spotlight - All Things Organic - Organic Worm Composting
» An SEO's Christmas Wish List

 

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