Are you, or anyone you know thinking about going to college or researching educational opportunities but don't know where to look for the information? The EI Group publishes career information that connects students with educational institutions and employers across North America. Students rely on our comprehensive information to identify a career path, decide on a school and learn about prospective employers. With thousands of informative articles and several widely distributed publications, The EI Groups provides valuable tools for people thinking about their educations and their careers. Our most recent work with The EI Group was a site for their magazine Graduate Source.

Headlines are used in newspapers and magazines to get people to notice articles. Using headlines in your optimization effort will help your site get noticed by search engines, provided you don't abuse their use. Much like in a traditional print media, the use of headings shows that there is important information following.

According to StepForth CEO Ross Dunn, "The H1 tag or "Heading 1" tag was created so that a web designer could instantly format the title of a web page or core paragraph (the text becomes instantly larger and bolder). For this reason the search engines expect to find one of the many clues required to determine the topic of your web site."

Don't abuse the H1 or H2 tags though. Using them sparingly and only when you need to will allow spiders to add that little bit of extra weight to keyword enriched headings. If headings are used throughout the site, that extra weight can be diluted.