News
From StepForth Search Engine Placement Inc.
Wednesday, March 12th, 2003
Dear valued subscribers,
Welcome to StepForth’s weekly search engine update. This update
is a weekly news summary designed to bring our subscribers up to speed
on the constantly evolving search engine marketplace.
» If you wish more information then
please view our news
section. » To view StepForth's latest search
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| Highlight
of the Week: Statistics for Your Interest |
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At StepForth, we occasionally come across some very interesting
and useful statistics regarding online user habits. The following
statistics were found in a November 2002 Internet Usage Report
by Nielsen/Netratings.
These statistics reflect the average person who
went online at home and at work during the month of November
2002: |
» Spent 45 hours on the Internet |
» Visited 76 unique domains |
» Spent 32 minutes online per session |
» Viewed 35 web pages per session |
Of even more interest: |
In November 2002, a report from iProspect notes
that 75 percent of Internet users use search engines. Of these,
52 percent always use the same one. |
Holiday shopping statistic: |
Internet users were doing more than shopping
online last Christmas. According to a January report by the
Pew Internet & American Life Project, 25 percent of people
using the Internet this past holiday season looked online
for ideas on ways to celebrate, including searching for crafts
and recipes. Another 11 percent went online for religious
material.
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| Major
Players Update: Not Google Again?! |
Altogether, it is a good week for Google
and these days, what is good for Google seems to be good for all. Lets
see what Google has been up to: |
| Google
Buys into Ireland
Google
has announced that it will be creating its first operations centre
outside of the USA, in Dublin Ireland. This expansion into Europe will
allow Google to serve the European Internet market more closely.
This
newest branch of Google will mostly handle the legal and service
functions of the company and will include a data centre to handle
the European
search market.
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Google the Great is Growing Again
Recent changes in
the search engine world continue to show strong results for Google
as it continues to grow.
Item #1, Google and
Disney have just signed a deal to distribute Google Contextual
Ads on Disney Sites.
Item#2, Yahoo founding investor Michael Moritz
has just resigned from the Yahoo board of directors in order to
prevent a conflict of interest as he is retaining his seat on Google’s
board.
Item #3, Google is about to issue an IPO.
Item#4, Google
has just switched back to the algorithm we all know and love and
is again displaying highly relevant results.
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| In the
Client Spotlight this Week: Cottage Kids -
Kids Linens |
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Cottage Kids produces fun, funky and functional kids bedding for
children from newborns to fourteen years old, (right before they
hit that infamous "everything must be black" stage)!
Using only heirloom quality linens that parents will enjoy passing
down from kid to kid and from generation to generation, Cottage
Kids has a lot of fun mixing vibrant patterns with brilliant colors.
Imagine how comfy cozy your kids will be all snuggled up in one
of Cottage Kids’ luxurious 100% cotton flannel ensembles.
Cottage Kids owner Renee believe that every child is special in
his or her way. Renee and her staff strive to create things that
are as cherished as the children who use them. Kids will love the
designs, and adults will appreciate the quality and functionality.
Check out the Cottage Kids website at,
www.cottagekids.com,
or type, “Kids linens” into a major search engine.
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| Weekly
Quick Tip: Backing Up Your Lifeline |
How many of you have lost valuable information
due to rampant computer problems? With all of the virus's online
and the pending crashes inherent to Microsoft products, it is
becoming more and more important to make sure that your system
is backed up. For the purposes of this quick tip we chose one of
the most crucial software programs that you likely use; Microsoft
Outlook or Outlook Express.
Just imagine what would happen if
you were to lose all of the emails that you had received over
the past
year. or years! Now the intricacies of backing up an outlook
file can be daunting, so we will not go into the details within
this article, however, we did find a very suitable and well
written free Outlook
backup tutorial online.
For all of your other backup needs
(ie. other software, entire hard drive backups) there are software
options available which will actually backup entire contents
of folders or hard drives to cd-rom (if you have a cd-writer).
There are also online
backup services which allow you to upload
files for safe keeping. Whatever you do, do not get caught without a backup, there are
few more uncomfortable situations than knowing that your project
correspondence has been lost and you have to contact a client or
associate for their files.
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| The Net
Reality: Sometimes Absurdities are Not Necessarily
Funny |
Afghanistan activates its .AF top-level
domain
After years of stifling fundamentalist rule, Afghanistan announced
it would officially activate the .AF top-level domain (TLD). The
TLD, which was registered in 1997, puts Afghanistan back on the
roadmap of the superhighway just at a time when most Afghanis are
struggling to recover from over two decades of war and from the
massive bombing campaign of 2002. Like many Afghanis caught between
oppression from the ground and bombing from above, the first registrar,
Abdul Razeeq apparently disappeared sometime between 1997 and 2002.
Thus far, only two websites have been registered under the .AF domain,
the first belonging to the Afghani Ministry of Communications, the
other belonging to the UN Development Program. While several small
cyber-cafes have opened in Kabul since the Taliban fled, most Afghanis
have never seen the Internet or even used a computer. As the average
monthly wage in Afghanistan is less than $1.00 per day, Internet
users on the outside are unlikely to see many sites developed or
promoted from within the war-torn nation.
For more information, readers are invited to write, chaos@internal-anarchy.af
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If you have any questions please
do not hesitate to call the StepForth staff:
Toll-Free: 1-877-385-5526 | Local: 385-1190
http://www.stepforth.com
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